Program Branding
MTV AUSTRALIA

MTV X Call & Response

 

 

Program branding for MTV Australia’s Call & Response, a music recap show commissioned by Call & Response that aggregates music videos from their catalogue to play out on MTV Australia. Branding includes opening title sequence, lower-thirds/straps, channel bug, transitions, and animated backdrops for presenters.

Creative Director: Bob Connelly
Additional Designers: Demi Zantides
Promo Producer: Amy Micallef

 

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Title Sequence:

The title sequence was designed using a select group of artists from Call & Responses’ label. Clips were taken from music videos and thrashed in Photoshop with hand-drawn animations.

The names of the artists can be found within each shot.

Animation motion frames from Call and Response opening sequence, including TK Maidza, Thundamentals, Manu Crooks, Carmouflage Rose, Sampa the Great and Hilltop Hoods

Opening sequence artists (in order): TK Maidza, Thundamentals, Manu Crooks, Carmouflage Rose, Sampa the Great, Hilltop Hoods, Kwame, Baker Boy, Imbi the Girl

Complete branding and AE templates were created for the editors of the show, including lower-thirds, a channel bug, transitions, backgrounds.