MTV x Call & Response
Program Branding

Program branding for MTV Australia’s Call & Response, a music recap show commissioned by Call & Response that aggregates music videos from their catalogue to play out on MTV Australia. Branding includes opening title sequence, lower-thirds/straps, channel bug, transitions, and animated backdrops for presenters.

Creative Director: Bob Connelly
Additional Designers: Demi Zantides
Promo Producer: Amy Micallef

Title Sequence:

The title sequence was designed using a select group of artists from Call & Responses’ label. Clips were taken from music videos and thrashed in Photoshop with hand-drawn animations.

The names of the artists can be found within each shot.

Opening sequence artists (in order): TK Maidza, Thundamentals, Manu Crooks, Carmouflage Rose, Sampa the Great, Hilltop Hoods, Kwame, Baker Boy, Imbi the Girl

Complete branding and AE templates were created for the editors of the show, including lower-thirds, a channel bug, transitions, backgrounds.